Thursday, September 27, 2007
Advertisment
This Verizon adverstiment works just because it gets the reader interested in what it has to say. Printed in big, bold letters are the words"Free Razr Phones!". Everyone likes free stuff, so of course they are going to read the rest of the advertisment and see what they have to do to get the free phones. This advertisment also advertises unlimited text messaging, which makes me think that the intended audience is parents with children who have phones and text a lot. The claim is clearly stated, but you have to read the fine print to see that there is much more that has to be done before you can get the free phones. It is hard to identify the evidence, support or warrant for this advertisment.
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2 comments:
Another visual element you could have mentioned is the strip near the bottom of the ad. It has pictures from familiar websites like YouTube and ESPN. I'd guess that the evidence is the fine print that gives some of the details on the plan. The warrant might be that people want to have free phones.
I will agree with Matthew's comment. Also, don't you think tht the kids who text a lot are the intended audience as well:-)
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