Reilly vs. Achenbach

Achenbach and Reilly both argue that people should swear less, but why they belive cursing should be lessened is completely different. Achenbach believes that overuse of a specific word weakens it, while Reilly believes that we should stop cursing because it makes us seem unimaginative and unintelligent. I can understand where both of these authors are coming from, but in reality, it is going to be nearly impossible to get people to stop cursing until they decide that they want to.